Troubleshooting

Why do my emails go to spam?

Your offer never reached the client? Here are the common causes and fixes.

5 min read · Updated October 2026

Quick answer

Usually missing SPF, DKIM and DMARC, or bulk sending from Gmail. A properly set business email fixes most of it.

Common causes

No SPF or DKIM

Mail servers can't confirm you're the real sender.

Bulk sending

The same message to hundreds at once.

Spammy words

FREE!!! WIN NOW and lots of capitals.

Too many links and attachments

Especially short links and zip files.

A free address

Business mail from Gmail is treated with more suspicion.

Domain reputation

A new, unconfigured domain needs time to earn trust.

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How to fix it

  1. 1

    Set the records

    SPF, DKIM and DMARC — included with every plan.

  2. 2

    Use a business email

    An address on your company name instead of Gmail.

  3. 3

    Ask clients to add you

    To their contacts once.

  4. 4

    Write clearly

    Honest subject line, no hype.

Your business email guide

Short reads to help you choose and use company email like a pro