Marketing

Email marketing basics for small businesses

Send offers to customers without being marked as spam.

5 min read · Updated October 2026

Quick answer

Only email people who agreed, from a business address, with an honest subject and an unsubscribe link. One useful email a month beats ten annoying ones.

The basics

Opt-in list

Never buy email lists.

Send from your business address

e.g. news@yourcompany builds trust.

Clear subject line

Say what's inside, no hype.

Useful content

A tip or real offer, not just an ad.

Unsubscribe link

Protects you from spam reports.

Bulk sending tool

For large lists use a dedicated tool linked to your domain.

Ready for an email on your company name? From 25 JOD a year

Order on WhatsApp

Your first campaign

  1. 1

    Collect emails

    From invoices and your site form, with consent.

  2. 2

    Write a short message

    One idea, one button.

  3. 3

    Test on yourself

    Check it on a phone.

  4. 4

    Send and watch replies

    Improve the next one.

Your business email guide

Short reads to help you choose and use company email like a pro